Why Amazon's new headquarters sweepstakes makes it 'smartest company in the world'

Business Insider's Henry Blodget and Sara Silverstein discuss Amazon's public announcement that it will open a new headquarters, and its subsequent invitation to companies who want to make a pitch. Blodget says the move puts Amazon in the running for "smartest company in the world." This is because it eliminated any sort of potential backlash that could've stemmed from the company deciding without external input. Silverstein goes through some of the more entertaining proposals, and breaks down the potential economic incentives Amazon could end up getting from the winning city. Blodget then reiterates what good salesmanship the HQ contest is, and says it offers a ton of free advertising.