Whole Foods will start using two Square products, Register and Stand, to let shoppers pay directly at some of its "in-store venues" - like its sandwich counters, juice and coffee bars, pizzerias, and beer and wine stations - instead of having to wait in the longer lines at its regular registers. This move will hopefully reduce wait times for all shoppers.
This is Square's first partnership with a national grocer, and it will be testing additional innovations to enhance customer service in several Whole Foods markets that will be used as "lab stores."