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Whole Foods Teams Up With Square To Help You Ditch Long Lines

Feb 11, 2014, 23:05 IST

Flickr / Thisisbossi

The organic market Whole Foods is teaming up with mobile payments startup Square to help customers ditch the long lines at the front of the store.

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Whole Foods will start using two Square products, Register and Stand, to let shoppers pay directly at some of its "in-store venues" - like its sandwich counters, juice and coffee bars, pizzerias, and beer and wine stations - instead of having to wait in the longer lines at its regular registers. This move will hopefully reduce wait times for all shoppers.

This is Square's first partnership with a national grocer, and it will be testing additional innovations to enhance customer service in several Whole Foods markets that will be used as "lab stores."

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