Irene Jiang / Business Insider Whole Foods is testing a convenience store concept in New York.
- Whole Foods is testing a convenience store concept at one of its New York City locations.
- It's called Whole Foods Market Daily Shop, and it focuses on providing local and organic products at convenience-store speed.
- We went to the Daily Shop to see whether it had an edge over a traditional Whole Foods grocery store. It turns out it has many advantages for the grab-and-go shopper.
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The Whole Foods Market Daily Shop is a new kind of store from the grocery chain.
Located in Chelsea, in New York City, it features local baked goods, two kinds of seasonal kombucha on tap, and make-your-own açai bowls. It also offers a condensed selection of organic products from its grocery store counterpart, with a layout that emphasizes grab-and-go speed.
Customers can also take advantage of the same Amazon Prime member deals that are available at a traditional Whole Foods store.
Whole Foods said the decision to test the Daily Shop concept was made independently of its parent company Amazon, which continues to roll out new Amazon Go convenience stores across the country. The Daily Shop's offerings also emphasize local vendors including Balthazar bread, Bulletproof coffee, and New Yorker bagels.
I went to the Whole Foods Daily Shop in Chelsea to see exactly how it differs from a traditional Whole Foods store - and which one you should shop at:
