Who won the festive season sale war between Flipkart and Amazon?

While everyone is still struggling with festive blues, most of our wallets are quietly filling back up again after the last month bombarding us with festive sales, like never before.

Flipkart and Amazon are winners in their own regard as the companies sold more items than any other year. The volumes speak volumes and Flipkart claimed to have sold 15.5 million units compared to Amazon’s 15 million units in their flagship sales in the first week of October.

As per SimilarWeb Data, the most successful website in terms of clicks was Amazon with a whopping 255.4 million clicks, followed by Flipkart’s maximum being 149.4 million hits.

ALSO READ: Smartphones proved to be a boon for e-commerce portals during Diwali sale season

App Annie showed Amazon also had the most downloaded app on Ios and Andriod platforms, throughout October.

As we move to a mobile-first economy, 50.98% of Amazon’s users were on Mobile and the rest were on desktop and Flipkart 43.6% of users were on Mobile.

One thing is clear, Amazon has quickly climbed up the ladder and has become closer to the first place, from the second place.
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So, you decide who’s the real winner here, the products sold or the user experience. As for the money they made, that’s a top secret.