Flickr/Nicholas Eckhart
Shoppers are abandoning lines at the mall to shop for holiday items online.
As you head to your local department and electronics stores to buy sweaters and gadgets this holiday season, you may notice something different: fewer crowds.
Where have all the shoppers gone? A significant number have opted to skip the lines at the mall and buy gifts online instead.
In August 2014, YuMe surveyed nearly 1,000 customers about their holiday shopping preferences. Nearly 68% of the respondents said that they planned to do most of their holiday shopping online this year.
Those who do plan to shop at brick-and-mortar stores will still be online via their phones: 47% will add to their shopping experience by looking up competitor pricing and products, and 43% will be reading product reviews.
The conclusion is that if retailers want to reach customers, they'll have to focus on where they're actually shopping: online. That means targeting tablets, smartphones, and computers with discounts, promotions, and video preroll.
Take a look at YuMe's "Holiday Shopping: A Multi-Screen Path to Purchase" infographic below to see how these new digital trends will affect this year's shopping season and what people are looking to buy.
(Here's a tip: Wearables are totally in this season). And click here to download the entire study.
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