The ads (scroll down for full size) feature three remote prisons shaped like an
Presumably, they represent the confining monotony of working inside.
Look closely, and you will see a tiny person escaping from each of the prisons. The ads are startlingly complex in their design, yet simple in their message — break free from your hyper-connected, time constrained life and do something adventurous.
Talent Sãu Paulo is the agency behind the brilliant images.