What your favorite streaming service says about you - from Netflix to HBO to Hulu
After a slow start, HBO Now has over two million subscribers, Showtime has more than 1.5 million streaming subscribers, and CBS All-Access was nearing that number last month. And it's not just the incumbents picking up steam. Niche services that go after people who love anime, or indie movies, or comedy have also taken hold.
In fact, over a million people now pay to subscribe to anime powerhouse Crunchyroll.
To get a sense of who is subscribing to these new services, Quantcast, a tech company which measures online trends, took a look at the demographics by combining search history and other offline data. While who is searching for a particular service isn't a perfect proxy for subscribers, it gives us a rough sense of who is interested.
Quantcast found that, by and large, the services skewed younger (18-44) and male. There was, however, some differences when it came to average income level.
But the fun part came when Quantcast analyzed related interests based on other things these people were searching for. Some of them made perfect sense, like WWE Network subscribers also being interested in extreme sports. But others were pretty amusing, like Hulu and Netflix subscribers being into "home furnishings."
Here is what the streaming services you watch say about you, according to Quantcast: