Cliff Owen/AP
Amazon CEO and founder Jeff Bezos.
And in this case, instead of challenging the Google/Facebook digital ad duopoly, Amazon would be looking to insert itself into a battle between Comcast and Google.
Specifically, Amazon has discussed building a proprietary video ad serving product for its own streaming business -and eventually licensing it, according to media executives familiar with the matter. Such a product would be similar to Comcast's Freewheel or Google's DoubleClick tools, the people said.
Click here to read more about Amazon's OTT technology.
In other news:
Facebook says 300 million people are engaging with Stories every day - so it's flipping the switch on what it hopes is its next huge ad opportunity. The company announced Wednesday that it was rolling out ads on Facebook and Messenger Stories globally, after testing ads since May.
Investors are pumping money into TV measurement startups hoping to stop Facebook and Google from stealing the $70 billion TV ad market. The analytics startup iSpot.tv has raised $30 million in Series C funding.
'You need somebody to help you think through business models': IBM iX's global chief explains how ad agencies are not equipped to meet modern marketers' needs. With more than $3 billion in revenue and 10,000 employees across the globe, IBM's design consultancy, IBM iX, has quickly established itself as a force to be reckoned with.
Facebook exec David Marcus calls WhatsApp's cofounder 'a whole new standard of low-class' after scathing interview. The gloves are off, and Facebook's current and former executives are now engaged in an open war of words.
McDonald's president reveals how the chain is managing a potential fast-food identity crisis. McDonald's quietly removed artificial preservatives and flavors from all of its classic burgers.