What you need to know in advertising today

It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase.

But there wasn't really a way for brands to track those real world referrals. Nor was their much tangible benefit for consumers - until now.

Former consultant and eBay executive Jordan Glazier believes that he has found a way to meld word of mouth with digital shopping. He is rolling out Wildlink, a platform that rewards consumers for making recommendations across social and digital channels, while driving incremental revenue for brands.

To read more about how Wildlink works, click here.

In other news:

The ACLU accused Facebook of allowing gender discrimination in job ads.The organization claims that Facebook broke federal and state law by allowing women to be excluded from job ads on its platform.

Netflix named the CEO of Business Insider's parent company to its board. The streaming giant appointed Mathias Döpfner, CEO of Axel Springer SE, to join its board of directors.

Speaking of Netflix, here's how to get a job at the company, and what it's like to work there. Drawing from a recent LinkedIn Q&A with Netflix and from a 2016 Reddit AMA hosted by a Netflix employee, we've compiled a list of quotes on the company's hiring process and culture.

Elizabeth Olsen explains the 3-year process that led her intense new show, 'Sorry for Your Loss,' to Facebook Watch. The show is the latest series to hit Facebook Watch, and one of its most acclaimed with Elizabeth Olsen in the lead as a grieving widow.

Netflix and the European broadcaster Sky have announced the details of a deal that allows Sky's streaming customers to access Netflix without making subscribers use another app, reports Wired. The integration is being offered through a new Sky pricing tier called "Ultimate On Demand" that includes access to Sky's existing streaming library.