What you need to know in advertising today

American consumers are buying personalized lip glosses from brands they only been exposed to on Instagram, or custom mattresses they've never touched or laid up on, or curated subscription boxes of form-fitting apparel.

At the same they're ordering household items in bulk with a few mindless clicks on Amazon.

And yet the TV industry is still focused on selling the whole country the same soap, beer or chips.

To read more about how the TV industry seems to have no plan for the future of advertising, click here.

In other news:

One of Google's biggest spenders says there's a hole in Amazon's ad business. Ad agency Merkle, which spends $900 million on US search advertising every year, says that Amazon's recent move to pause running search ads on Google hints that Amazon could be building up its own ad product to compete for retail ad budgets.

YouTube is making big changes to attract bigger advertisers, but some YouTube stars tell us they're getting caught in the crossfire. The company seems to have pulled the rug out from under many content creators who had been relying on their channels as a source of income.

Speaking of YouTube, Lyor Cohen says to forget about YouTube's rocky past with the music industry because the real threat is Spotify and Apple. The company's music chief says the big record labels fear that Spotify and Apple Music will one day dominate sales and distribution.

Facebook executives including Mark Zuckerberg will be grilled by European lawmakers on Tuesday over Cambridge Analytica and privacy. Zuckerberg's meetings were scheduled to be held in private, but lawmakers have successfully pushed for the hearing to be streamed.

Snap CEO Evan Spiegel reportedly took inspiration from Chinese apps for the Snapchat redesign, and didn't listen to colleagues who were hesitant about the update. Design and product teams were originally given a deadline of just six weeks to finish the redesign.