What you need to know in advertising today

While heading up digital sales at Turner, Walker Jacobs was on hand when the company acquired Bleacher Report in 2012.

Bleacher was then seen as a scruffy, search-dependent, sports blog run by lots of amateurs. But it is now seen as a largely successful deal - it frequently tops category giant ESPN when it comes to social media interactions.

Jacobs sees an opportunity to re-run the same Bleacher Report playbook in the entertainment category. Three years ago he became COO at Wikia, an under-the-radar community site cofounded by Jimmy Wales (yes, the founder of Wikipedia). Now, the entertainment fan community site Fandom has quietly built a large and deep audience.

To read more about how Jacobs and his team are trying to build the Bleacher Report of entertainment, click here.

In other news:

Taco Bell's ex-CEO has officially taken over as Chipotle's top executive - here are the changes to expect. The new CEO could bring changes such as new menu items, breakfast burritos, more advertising, and boozy drinks at Chipotle.

A Columbia University researcher has discovered that millions of users may have been following Instagram accounts connected to a Russian troll factory, the Internet Research Agency. Facebook has said it doesn't know how many people followed Russian trolls on Instagram, but Jonathan Allbright found 27 accounts had almost 2.2 million followers.

A number of brands suspended their ads on Alex Jones's InfoWars YouTube channels, CNN reports. Advertisers including Nike, Paramount Network and Acer told CNN that they assumed that the filters they had set surrounding sensitive content should have prevented their content from appearing on InfoWars' channels.

Twitter is testing integration with outside buying platforms, Ad Age reports. The platform is seeking to embrace programmatic ad technology by building pipes to connect its ad inventory with outside buying platforms and agency trading desks.

Facebook is pitching a brand-safe program to advertisers, Digiday reports. But ad buyers said that Facebook is giving them limited control over where their ads would appear, and that they're wary of letting Facebook determine which videos are brand-safe.

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