What you need to know in advertising today

Facebook's latest algorithm change may make life a lot harder for publishers and businesses accustomed to getting their messages in front of the platform's users with relative ease.

But it could have a surprising benefit for digital influencers - particularly those with budding followings.

To read more about how Facebook's News Feed change may benefit up-and-coming digital influencers, click here.

In other news:

Amazon's ad business is red hot but not a threat to Facebook and Google. That's because instead of digital media spending, it is focused on promotions and couponing, effectively expanding the advertising market significantly.

YouTube reportedly served ads containing Coinhive's cryptocurrency-mining and CPU-draining JavaScript, likely using Google's DoubleClick. Google has said that the ads have now been blocked.

Twitter announced that Russian bots retweeted Donald Trump's account 469,537 times in the period leading up to the US election in 2016. Hillary Clinton's tweets, by comparison, got 47,846 retweets.

Dr Pepper Snapple group to merge with Keurig. The combined company will have $11 billion in annual revenue.

How IKEA founder Ingvar Kamprad's bizarrely frugal habits and 'disagreeable' personality traits made him one of the richest self-made billionaires. Kamprad had been at the helm of IKEA for more than 70 years when his death was announced Sunday.

Hillary Clinton read an excerpt of 'Fire and Fury' in a Grammys skit mocking Trump, and Nikki Haley was furious about it. She joined artists Snoop Dogg, Cardi B, and DJ Khaled in the pre-recorded skit.

Jeff Bezos stars in a new Super Bowl ad where Alexa loses her voice. The primetime commercial, which will debut during the Super Bowl on February 4, will likely allow Amazon to capitalize further on its dominance in the smart speaker home space.

Everyone from celebrities and politicians to sportspeople are purchasing fake followers to scale their popularity, the New York Times reports. Fake follower counts are not good news for marketers, who look at these numbers to recruit influencer to tout their products.

Jim Kirk is to replace Lewis D'Vorkin as editor in chief of the Los Angeles Times amid tumult at the newspaper. D'Vorkin will move to the role of chief content officer at parent company Tronc.

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