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The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. The price increase is for so-called reserved inventory - that is, ad space purchased ahead of time, in the same way it is for a television broadcast.
The move follows of string of mishaps at YouTube in which ads ended up next to questionable content, and seems aimed at capitalizing on increased demand among marketers for "premium" video ad space that's considered safe for big brands to advertise with.
To read more about YouTube raising its ad prices, click here.
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