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What you need to know in advertising today

Tanya Dua   

What you need to know in advertising today
Advertising3 min read

Megyn Kelly Monica Schipper Getty

Monica Schipper/Getty

Business Insider kicked off its annual flagship IGNITION conference yesterday, with speakers including Snapchat VP of content Nick Bell, Viacom president and CEO Bob Bakish, Verizon media chief Marni Walden, NBC anchor Megyn Kelly and GE CMO Linda Boff among others.

Here are some highlights:

Megyn Kelly bared all in a conversation with Business Insider's US Editor-in-Chief Alyson Shontell. She said she had heard rumors about Matt Lauer and had hoped they weren't true, detailed her experience of being sexually harassed by Roger Ailes at Fox News and shared her lowest point during her feud with Trump.

Verizon is moving slowly to exploit consumer data for ads because it doesn't want to freak people out. The company's push to take on Facebook and Google is moving slowly on purpose, its outgoing media boss Marni Walden said, because it is being careful about getting consumers to opt in to allow their data to be used for ads.

Sexual harassment is a problem that transcends the media and Hollywood industries, according to Viacom president and chief Bob Bakish. Bakish called the wave of sexual harassment reports since Harvey Weinstein "a watershed moment" in the quest toward safer workplaces.

Pinterest thinks it can challenge the Facebook-Google duopoly. The visual search engine thinks it can lay a claim to the domain of marketing where people are still unsure of what they want, said president Tim Kendall.

In a session on transparency and measurement, GE CMO Linda Boff told me that she was done with vanity metrics. "I never need to see an 'impression' number again, never, I'd be fine without it," she said. She also issued a warning to ad agencies, saying that they should be "thinking hard about their models."

In other news:

BuzzFeed is laying off 100 staffers in a major reorganization. The company also announced that president Greg Coleman was transitioning into a new role.

The rogue Twitter employee who briefly banned Trump's account explains how and why it happened. A man named Bahtiyar Duysak believes he was the Twitter employee who deactivated Trump's account for 11 minutes earlier this month and describes the situation as "a mistake."

YouTube has announced a beta preview of "Reels," its own take on the popular "story" format. It will live in a separate tab on the app, and allow creators to quickly upload short videos.

Amazon is reportedly preparing to launch "Alexa for Business." The new feature should open a separate marketplace for business apps, where the company will store all the new business-focused skills built by launch partners.

BuzzFeed isn't alone. ESPN is to cut 150 more jobs, the Wall Street Journal reports. The majority of the roles eliminated are in its studio production, technology and digital content divisions.

Snickers owner Mars is taking a minority stake in snakc bar company Kind, the New York Times reports. The deal reportedly values Kind at $4 billion.

The 50 most innovative CMOs in the world in 2017. Check out our annual list featuring the connectors, the storytellers, the rebels and the breakouts.

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