What you need to know in advertising today

For food publisher like Food52, Thanksgiving is its Super Bowl.

The company has a dozen staffers manning a hotline this week, promising readers answers to Thanksgiving cooking queries within 10 minutes.

To hear what it's like to handle holiday emergencies - like purple turkeys - click here.

In other news:

Uber reportedly paid hackers $100,000 to cover up a cyberattack that exposed the personal data of 57 million people. The revelation is just the latest blow to the ride sharing company's already damaged brand.

Pixar chief John Lasseter confirms leave of absence as accusations break of him inappropriately "grabbing, kissing." The film executive is the latest high powered man to be charged with treating female employees poorly.

Just in time for turkey dinner, Amazon's Alexa assistant has some Thanksgiving-themed jokes for you. Beware of potential dad jokes.

Bars and Uber are embracing the unofficial "Drinksgiving" holiday as people. celebrate "Black Wednesday." For many in the bar industry, Thanksgiving Eve promises their busiest night of the year.