What you need to know in advertising today

To get a show renewed for Facebook Watch, the social network's three-month-old hub for episodic video, one metric you won't be judged by is your show's number of views.

Nearly all of the Facebook-funded shows on Watch that have been renewed for second seasons enjoyed explosive views of their first episodes followed by a more than 50% drop in views for subsequent episodes, according to public Facebook data.

Instead of chasing the millions of views that viral videos often attract in the News Feed, Facebook is renewing shows that attract relatively small numbers of viewers who watch through a season, several partners with shows featured in Facebook's special Watch tab told Business Insider.

To get the inside scoop on what's happening with Facebook's ambitious effort to take on TV, click here.

In other news:

Charlie Rose has been fired from CBS and PBS following sexual-misconduct allegations. The move follows a bombshell report on Monday in which eight women accused Rose of inappropriate conduct.

Three other women told Business Insider about improper behavior by Rose. One said Rose touched her legs inappropriately as he was dropping her off at a dormitory in New York City.

AT&T is using the growing power of Silicon Valley to justify its acquisition of Time Warner. The telecom giant is trying to argue that traditional media giants can't possibly create a monopoly given the power of companies like Amazon and Netflix.

Another extensive fraudulent ad program has been uncovered, reports The Wall Street Journal. This involved bots, bogus websites, and advertisers getting ripped off at a clip of $500,000 a day.

Digiday looks at the rise and fall of Mashable. It's the story of a once hot digital publishing upstart that chased BuzzFeed and tried to do too much too fast.