What you need to know in advertising today

Amazon will likely one day transform the way that TV ads are delivered to consumers, using its robust pool of shopping data and its increasingly powerful set of ad technology.

It's going to take a while, to be sure. But the direction of travel is clear. For example, Amazon is already promising to help marketers figure out if their TV ads drive people to buy things on the web.

To read more about Amazon's NFL ad game plan, click here.

In other news:

Here's more info on Amazon's ongoing pitch to advertisers, reports Digiday. The company's philosophy varies considerably compared to Facebook and Google.

These are the top fall TV shows to watch for. Look for big projects from HBO, Netflix, Amazon and Hulu.

There's a huge new update coming to Windows 10 on October 17. Microsoft may be poised to accelerate the growth of virtual reality.

Spotify's head of video is out, reports Bloomberg. The Swedish music streaming giant is scaling back its once ambitious programming plans.

Follow us at @BI_Corporate to be among the first to hear about news and updates from Business Insider.

Also, sign up for the Executive Summary , a new biweekly newsletter that brings the latest marketing news, trends, and company updates straight to your inbox.