What you need to know in advertising today

It was another huge quarter for Google's parent company Alphabet.

With over $26 billion in revenue, that record-breaking $2.7 billion EU fine seemed like a drop in the bucket.

To read more about the tech and advertising giant's earnings this quarter, click here.

In other news:

Google hardly seems bothered by the YouTube advertiser boycott. It may speak to the limited impact that a few major marketers can have on a global site that caters to thousands of advertisers.

How a little-known frozen food startup is boosting its footprint. Soup and smoothie subscription service Daily Harvest has managed to catapult forward by relying on Instagram.

Michael Kors is buying Jimmy Choo for $1.2 billion. The US retailer has agreed to buy the luxury shoemaker for $1.2 billion.

How an 111-year-old brand is trying to make old-fashioned greeting cards relevant for millennials. American Greetings is flipping how greeting cards have been traditionally advertised on its head.

One of the most prominent sites calling out fake news may shut down because it's being held 'hostage' by ad vendor. Fact-checking website Snopes said it may shut down over a dispute with a vendor that is withholding advertising revenue.

Facebook is reportedly building an Amazon Echo-like smart speaker that will launch in 2018. The speaker is reportedly being developed by Facebook's consumer hardware lab, Building 8.

A new technology could change the game for Amazon, Facebook, Netflix and every smartphone user. It's called OLED - "organic light-emitting diodes" - and it could soon change how people use their smartphones.