Thomson Reuters
The sign marking the Google offices is lit up in Cambridge
The digital-advertising industry is looking to stamp out bogus ad inventory, like websites that claim to be premium brands but are actually sites the average person hardly ever visits.Google, with help from some media giants, is taking the lead.
To read more about the company's initiative aimed at wiping out fraud, click here.
In other news:
It's starting to look like Facebook and YouTube blew a golden opportunity to grab TV ad money this year. The timing of Facebook and YouTube's recent mishaps centered around shoddy measurement and ads ending up in the wrong places appears disastrous.
America's "Moneyball" Tour de France team just made a clever deal that should make it more competitive against Chris Froome's Sky juggernaut. Cannondale-Drapac announced on Friday that it was teaming up with the Verizon-owned company Oath as its digital-media partner for the 2018 racing season.
This popular drink from the '90s is making a comeback. Pepsi says it is bringing back Crystal Pepsi for one last time.
Walmart built giant towers to solve the most annoying thing about online ordering - and they could be coming to your store. The company told Business Insider that it is ramping up its rollout of self-service kiosks that retrieve customers' online orders.
Five years ago, two roommates launched TheSkimm, a newsletter now read by five million people and former presidents - here's how they hustled to success. The business was far from easy to build, with Zakin and Weisberg quitting jobs at NBC only to get turned down by "hundreds" of venture capitalists.
Twitter is clamping down on users for being abusive 10 times more than it was a year ago, reports Recode. It also claims its recent efforts to curb abuse are helping.
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