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Despite opening up its doors to the ad masses, Snapchat still wants ads on it's platform to look like, well, Snapchat.The company has been circulating updated specifics and guidelines that marketers are encouraged to keep in mind while creating Snap ads before it launches a series of new ad tools next month, people familiar with the matter told Business Insider.
To read more about how Snap is fighting to retain its identity, and to take a look at its updated creative guidelines and specifications for Snap ads, click here.
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