What Best Buy Needs To Do To Stop Customers Buying Everything From Amazon [THE BRIEF]

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The social analytics company Crimson Hexagon found that Best Buy's holiday campaign touting its in-store experience resonated with consumers but might not have done enough to convince them to actually make purchases at the big-box tech retailer instead of on Amazon. Crimson Hexagon said that consumers liked the ads, which featured stars like LL Cool J and Jason Schwartzman, but the company could increase sales by making its shopping experience more interactive. Here's one of the Best Buy holiday ads in question, featuring Arrested Development star Will Arnett:

The auto parts chain NAPA named VML its agency of record. NAPA had previously worked with Publicis Kaplan Thaler.

Havas was named agency of record by Green Mountain Coffee.

Time Warner Cable and Viacom announced a multiyear renewal of their distribution contract.

Twitter's stock price rose to a record high $69.96, as investors are increasingly bullish on its mobile advertising prospects.

Adweek counts down the top five branded Twitter fails of 2013. The publication gave The Onion the "honor" of the worst fail for its profane tweet about child actress Quvenzhané Wallis.

Digiday looks at its five favorite agency tours of 2013.

Previously on Business Insider Advertising:

• The Internet Hates The Guy In The New Samsung Commercial

• What Justine Sacco, The PR Exec Fired For A Racist Tweet, Is Really Like In Person

• Check Out Some Of This Year's Best Ad Agency Holiday Cards

• Havas Worldwide President Gives 10 Tips For Winning Talent From Competitors

• Chuck Norris Spoofs Jean-Claude Van Damme's 'Epic Split' Commercial With Christmas Split On Planes

• Former Apple Ad Exec Explains Why The New Christmas Ad Is Perfect

• 5 TV Ads Banned In 2013

• The 10 Worst Corporate Logo Changes Of 2013