Lammily has the proportions of an actual teenage girl - and is thus shorter and stockier than Barbie, the impossibly thin top-selling doll from Mattel.
Lammily sales are doing well: "We've done $1.5 million in sales exclusively from online. We have yet to try out speciality or mass
Several years ago, Lamm became obsessed with Barbie's distorted body. His obsession began in part due to his own attempt to obtain a "perfect" body as a teenager. "Back in high school, I starved myself and exercised to exhaustion to have a set of six-pack abs. After achieving my desired BMI, I looked and felt terrible," he wrote recently on his blog.
Two years ago, Lamm gave Business Insider a set of illustrations in which he tried to reshape Barbie using the proportions of an average American 19-year-old. "I feel that this is as close as you can get to a real life representation of a Barbie-proportioned woman standing next to an average sized woman," he told us.
- 64.29? height
- 33.62? waist
- 14.09? upper arm length
- 14.45? upper leg length
- 20? head circumference
- 15? neck circumference
Barbie, at 1/6 scale, would have the following measurements, Lamm believes:
- 69? height?
- 36? bust?
- 18? waist?
- 33? hips
- ?22? head circumference
- ?9? neck circumference
The illustrations below show what a "Barbie" might look like if she was a normal American. (And you can see how they eventually led Lamm to create Lammily.)