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WeWork reportedly plans to move forward with its IPO, and the roadshow could begin as early as Monday

Kevin Webb   

WeWork reportedly plans to move forward with its IPO, and the roadshow could begin as early as Monday
IndiaSmallbusiness2 min read

Adam Neumann

Jackal Pan / Getty

We Company CEO Adam Neumann.

WeWork will proceed with its IPO plans and could begin courting investors as early as next week, according to a new report from CNBC's David Faber and Michael Sheetz.

WeWork rebranded itself as The We Company earlier this year to prepare for its IPO and filed its S-1 in August. However, the company has faced increased scrutiny regarding the long-term viability of its real estate investments and co-working space business.

Skepticism from investors has reportedly led WeWork to set its valuation at about $20 billion for the IPO, less than half of the $47 billion valuation the company announced earlier this year. WeWork's S-1 revealed that the company is not profitable- in 2018 The We Company generated $1.8 billion in revenue but suffered $1.9 billion in losses.

Read more: WeWork isn't even close to being profitable - it loses $219,000 every hour of every day

Softbank, The We Company's largest outside shareholder, reportedly asked the company to delay its IPO. SoftBank and its Saudi-backed Vision Fund have invested more than $10 billion in WeWork, and CNBC notes that it could face a multi-billion-dollar write-down if WeWork makes it debut with a valuation between $15 and $20 billion.

The We Company did not immediately respond to Business Insider's request for comment.

WeWork's roadshow to seek out potential investors could begin as early as Monday, September 10, CNBC reports.

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