+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

We're getting a better idea of how much LeBron James' new deal with Nike is worth, and it sounds like a monster

Dec 9, 2015, 04:37 IST

Advertisement
Ezra Shaw/Getty Images

On Monday, LeBron James and Nike agreed to a lifetime deal, first reported by ESPN's Darren Rovell.

The deal is the biggest commitment Nike has ever made to an athlete, and it's a game-changer for athlete endorsements down the line.

While the terms of the deal haven't been made public, if it's going to last a lifetime, it obviously must be worth a tremendous amount of money.

Reporters connected to the situation have talked to people and there's been some speculation on how much the deal is worth. It sounds like a monster.

Advertisement

If Amick's numbers are accurate, that would put LeBron on pace to make $1 billion from the deal alone by the time he's 64 years old. Considering he's already made over $169 million in salaries and reportedly makes $44 million in endorsements per year, LeBron could end up the richest athlete of all time.Of course, that $30 million per year figure could be off, and there's a possibility that the annual value could fluctuate as he gets older.Nonetheless, this is a huge bet by Nike. LeBron James is only 30, but he's in his 13th season in the NBA. He's on the back-half of his career, but Nike is betting that LeBron will stay relevant, evn long after he's done in the NBA.

NOW WATCH: LeBron James just signed the biggest endorsement deal in Nike history

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article