+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Wendy's takes aim at McDonald's and Taco Bell as the fast-food price wars heat up

Jan 5, 2018, 22:07 IST

Wendy's

Advertisement
  • Wendy's expanded its 4 for $4 deal to include eight options.
  • The new deal comes as fast-food chains compete to get the lowest prices.
  • McDonald's rolled out a new value menu this week, while Taco Bell expanded its own dollar menu.

Wendy's is joining the fast-food battle for bargain-shopping customers.

The fast-food chain announced this week it is expanding its 4 for $4 bundle deal. In the deal, customers pick from one of eight entrees and pair it with chicken nuggets, a small fry, and a drink for $4.

Hollis Johnson

Advertisement

The entrees included in the deal are the Double Stack, Crispy Chicken Sandwich, Grilled Go-Wrap, Jr. Bacon Cheeseburger, Crispy Chicken BLT, Jr. Cheeseburger, Spicy Go-Wrap, and Jr. Cheeseburger Deluxe.

The deal comes at a time when fast-food chains are slashing prices to compete for customers looking for deals in the new year.

On Thursday, McDonald's officially debuted the "$1 $2 $3 menu" - a new take on its iconic Dollar Menu. Subway launched a revamped $5 footlong deal on Monday, with five sandwiches priced at $4.99. And, Taco Bell announced in December it is expanding its dollar menu with plans to roll out 20 $1 limited-time offerings throughout 2018, in addition to the 20 $1 permanent menu items.

NOW WATCH: Why red and green are the colors of Christmas

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article