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Wendy's is slamming McDonald's as a new weapon emerges in the fast-food wars - and it's clear whose burger is better

Kate Taylor   

Wendy's is slamming McDonald's as a new weapon emerges in the fast-food wars - and it's clear whose burger is better
Retail1 min read

Fast Food Signature Burgers 6

Hollis Johnson

McDonald's and Wendy's signature burgers


McDonald's and Wendy's have a beef over fresh beef.

On Tuesday, McDonald's announced it would be swapping frozen for fresh beef on all of its Quarter Pounders across the US by early May. Roughly 3,500 locations in the US had already made the switch, which the company said resulted in "hotter, juicer" burgers.

Wendy's - long the fast-food king of fresh-beef burgers - fired back at the rival fast-food chain. On Tuesday, Wendy's posted a string of tweets highlighting the fact that McDonald's wasn't planning on making the switch with all of its burgers.

"You shouldn't have to use a decoder ring to figure out what quality you're going to get" when you order a burger, Kurt Kane, Wendy's chief concept and marketing officer, told Business Insider.

Kane also said that, having tried one of McDonald's new burgers, he wasn't worried about Wendy's customers ditching the chain for McDonald's new Quarter Pounders.

So, we decided to conduct a taste test of our own. Here's how McDonald's fresh-beef Quarter Pounder matches up against Wendy's Dave's Single, made with fresh, never frozen, beef.

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