In other Yahoo news, the company unveiled a new logo to conclude a 30-day campaign in which it teased new designs. The new logo is purple and retains the exclamation point that has become synonymous with the internet brand.
Arnold Worldwide appointed executive creative directors Wade Devers and Pete Johnson as creative lead partners for its Boston operations. The pair will report to
Fuhu, creator of the Nabi Android tablets for kids, named Draftfcb its first lead creative agency.
Nordstrom has chosen DDB Canada as its Canadian agency of record.
The social TV war is over, Digiday says, and
Rockfish is building a digital customer relationship management (CRM) services business.
A survey by the Association of National Advertisers finds that more marketers are using in-house advertisers due to smaller budgets.
The Direct Marketing Association hired a new top lobbyist, Peggy Renken Hudson. Previously, Hudson was CEO of Hudson Global Strategies, a small consulting firm, and vice president of federal and international affairs for BP America.
The New York Post rolled out its long-awaited redesign in a bid to compete with web-savvy rivals The Daily Mail and The New York Daily News. The Post has created a content studio to work with brands to create native
Previously on Business Insider Advertising:
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Watch LG Terrify Job Applicants Into Thinking Their Flat Screens Are Really Office Windows
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Why World Cup Brazil 2014 Is Crucial For Digital Video Advertisers
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Lizards Eat Wes Welker's Legs In Hilarious New Batch Of Old Spice Ads
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This YouTube Pre-Roll Ad Actually Makes The World A Better Place
This story was originally published by bleacher report.