Katie Canales/Business Insider
Texas-themed branding - and ice cream - is just one reason why H-E-B has garnered a fiercely loyal fanbase and has held its own in the grocery
- A number of things come to mind when one thinks of Texas: cowboy hats, Tex-Mex food, and wide open spaces are some of them.
- What should also be on that list is a century-old grocery store that many Texans swear by: H-E-B.
- It's many a Texan's one-stop shop for food, household items, and a slew of other necessities.
- It also happens to be the fourth best grocery store in the US thanks to its strong combination of market share, sales growth, sales efficiency, and emotional connection with its shopper base, according to a recent report by data company Dunnhumby.
- That's just a sliver of the national attention that H-E-B has garnered in its years of operations.
- To put the store into perspective, the regional chain is the Texas equivalent of a Safeway or a Publix, but with a fanbase that's arguably even more loyal.
- Here's what it's like inside H-E-B.
