Shoshy Ciment/Business Insider
Amazon Go in Brookfield Place in downtown New York City.
- Amazon opened its first Amazon Go store in January 2018. The cashierless store of the future is changing the game for prepared food and convenience stores.
- Though there are currently only 13 Amazon Go locations in the US, the e-commerce giant reportedly has plans to open 3,000 more stores within a few years, which could threaten other convenience store chains like 7-Eleven.
- We visited a 7-Eleven and an Amazon Go store to see how Amazon leverages assets in its convenience stores and saw why other retailers in this sector should be wary of the fresh competition.
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Amazon has its hands in nearly every
When the e-commerce giant announced its decision to open a new chain of prepared food and convenience stores in 2016, it was hardly a surprise.
Amazon Go is Amazon's convenience store of the future. It's another example of the company's push into brick-and-mortar retail, and it's infused with technology.
Read more: We shopped at Wawa and 7-Eleven to see which convenience store was better. The winner was clear.
Amazon Go is threatening other convenience stores with its ability to leverage consumer data from its online database to better cater to the wants of its customers. There are only 13 Amazon Go locations in the US currently, but the company reportedly has plans to open 3,000 stores by 2021.
A footprint of that size could threaten other convenience-store chains in the US.
With at least 60,000 stores across the globe, 7-Eleven is likely one of Amazon Go's worthiest competitors. We visited a 7-Eleven and an Amazon Go store to see which offered a better convenience-store experience.
Amazon Go's cashierless and technology-infused store was easy to navigate and therefore vastly superior to 7-Eleven. See what it was like to visit both:
