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We went to a Victoria's Secret store in NYC and saw why the brand is struggling

Mar 10, 2017, 19:30 IST

Weak sales at Victoria's Secret are plaguing its parent company L Brands, dragging down its stock price more than 40% over the past year.

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If you visit a store, it's clear why.

Rebecca Harrington/Business Insider

I became obsessed with Victoria's Secret in college, buying bras, underwear, lingerie, clothes, swimsuits, and perfume from the brand in store and online. I would typically buy something every two months or so. It was excessive, but I loved how fun the brand was, and all the luxurious stuff I could get with tons of discounts because I shopped there so often.

For the last four years, I've had a Victoria's Secret Angel VIP credit card. But over the last two, I've noticed a deep dive in the quality of materials they use, the number of deals I can get, and the overall variety of options they offer.

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I recently visited a Victoria's Secret store to see how the brand has changed.

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