Business Insider/Mary Hanbury
Victoria's Secret store in Manhattan.
- The women's underwear market is undergoing rapid transformation in the US. Longtime industry leader Victoria's Secret is increasingly finding itself under pressure as new brands enter the market and chip away at its market share.
- Its parent company, L Brands, reported fourth-quarter earnings last month and announced that dozens of Victoria's Secret stores would close this year.
- Meanwhile, American Eagle's Aerie brand has achieved explosive growth and is opening stores.
- We visited Victoria's Secret, Pink, and Aerie to see how the shopping experience compared. We found one to be far superior, signaling a new era for the lingerie market.
The women's underwear market is going through a period of rapid change, and longtime industry leader Victoria's Secret is increasingly coming under pressure as new brands chip away at its market share.
Read more: These up-and-coming lingerie brands should terrify Victoria's Secret
American Eagle's Aerie is one of those competitors, and it's becoming a bigger threat every day as it continues to grow at a rapid rate.
We visited Victoria's Secret, Pink, and Aerie to see how the shopping experience compared at each of these stores. Here's what we found:
