We visited the new pizzeria that people are saying could be the next Shake Shack - here's why it won't follow in the burger chain's footsteps
But instead of slinging burgers, this New York City restaurant from Danny Meyer's Union Square Hospitality Group is serving up hot and fresh pizza with a rustic Italian touch.
Many people are wondering if Martina could be the next Shake Shack-style chain to take over the world. Like Shake Shack, Martina is designed to marry high-quality food with fast food-esque speed and lower prices. And, with the growth of fast-casual chains like Blaze and MOD Pizza, the US seems hungry for pizza that goes beyond what delivery chains like Domino's and Pizza Hut are serving.
Chef Nick Anderer - who has experience at two other USHG restaurants under his belt - says he hopes to bring elements of fine dining to a fast-casual atmosphere at Martina. The restaurant is intended to be a more low-key sibling to Marta, another USHG restaurant, and while plans for additional locations haven't been announced, Anderer told Eater it's not out of the question.
In an effort to see if Martina could follow in Shake Shack's lofty footsteps, we decided to visit the pizzeria ourselves: