We visited a New York City bar that only serves breakfast cereal

Inside a high-end streetwear store in Brooklyn is something rather unexpected - New York City's first cereal bar.

KITH CEO Ronnie Fieg has combined his two greatest passions, sneakers and cereal, in KITH's newly revamped Brooklyn store in Prospect Heights.

The brand opened its first location in SOHO, Manhattan, in 2011.

It focuses on footwear and high-end athletic fashion, including brands such as Adidas, Y-3, and Helmut Lang, as well as KITH's own line of apparel.

When you step into KITH's Brooklyn storefront on Flatbush Ave., it very quickly becomes clear that Fieg's love of breakfast is as strong as his love of shoes.