Gett is a new smartphone app that's using aggressive marketing tactics to gain traction on Uber.
The key aspects of Gett's marketing campaign are its total lack of surge pricing and what it advertises as a flat fee for rides below 110th Street in Manhattan. We tested both services to see which was better.
Produced by Joe Avella. Additional camera by Graham Flanagan.
Follow BI Video: On Facebook
Get THE MID-YEAR SMARTPHONE MARKET REPORT now! A comprehensive look at the global smartphone market from BI Intelligence by platform, vendor, country and more. Insights into the power struggles between the biggest platforms and the underdogs. Get the Report Here »