Melia Robinson/Business Insider
Blaze Pizza is on fire.
Build-your-own pizza chain Blaze Pizza is fit for a king - King James, that is.In 2015, basketball legend LeBron James walked away from a $14 million endorsement deal with McDonald's to become part of Blaze Pizza's marketing campaigns. He's also an early investor in the Chipotle-style pizza chain.
James's selection of an unknown upstart over an established brand appears to have paid off. Blaze was recently named the fastest-growing chain in history after opening its 200th location in Mentor, Ohio, on Tuesday. Revenue is on track to hit $300 million in 2017, according to a company spokesperson.
We visited Blaze in Fremont, California, to see if the pizza meets the hype.