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We tried McDonald's answer to the fast casual burger boom - and it could be the future of the chain

Apr 26, 2016, 21:39 IST

Hollis Johnson

McDonald's dark days are over.

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The company's turnaround plan implemented last year has taken hold - restaurant sales are soaring, and the chain soundly beat estimates for first-quarter earnings.

McDonald's has introduced all-day breakfast and a new McPick 2 value menu as part of the reform.

But another facet of the face lift is a huge leap in quality: the "Create Your Taste" custom burger option.

Locations nationwide now have touch-screen kiosks that allow customers to choose exactly what goes into their custom burger, including multiple bun options, specialty sauces, and unique toppings.

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Is it enough to restore McDonald's burger clout in the face of better burger chains like Shake Shack? We took a closer look.

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