Irene Jiang / Business Insider
- IHOP just released the Big IHOP Pancake, a burger with a cheddar pancake in the middle.
- The pancake-burger hybrid is a controversial concept, but one we were impressed with during our sampling of the Mc10:35 am during our McDonald's secret menu taste test.
- We tried IHOP's pancake burger, and we think that the chain didn't commit fully enough to the concept.
- Visit Business Insider's homepage for more stories.
This week, IHOP debuted a new burger - one that forced people to question whether the chain's chefs were so preoccupied with whether or not they could, that they didn't stop to wonder if they should.
The Big IHOP Pancake sandwiches a cheddar-cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce.
The burger-pancake hybrid immediately sparked controversy online. Some celebrated the decadence of the meaty, carb-loaded menu item, while others questioned why the breakfast chain would put a pancake in a burger.
Read more: IHOP has created a burger with a pancake in the middle, and people are freaking out
However, in our taste test of the McDonald's secret menu, we were impressed by the Mc10:35 am, a burger-McGriddle combo that sold us on the radical idea of putting pancakes and a burger together. And as fans of IHOP's much-maligned burgers, we went in with high hopes for the newest addition to the chain's menu.
Here is how the Big IHOP measures up - and why we are not convinced that it fulfills its potential: