Dropbox
Dropbox wants to be more than a place for you to store files in the cloud. With its new Paper app, the company is taking on Google Docs by letting you create and edit documents on the web.
Think of Paper as a sleek, minimal replacement to Microsoft Word or Apple's Pages. It might become your favorite way to write, especially if you already use Dropbox on a daily basis.
On the other hand, if you already use Google Docs or another online office program, there's not much of an incentive to make the switch unless you really like Paper's design.
At its heart, Paper is a word processor. But it also lets you work on documents with other people simultaneously, have discussions with coworkers, and easily add multimedia elements to documents (like YouTube videos, tracks from SoundCloud, and Google Sheets).
Paper is available as part of an invite-only private beta right now, but Tech Insider got a sneak peek to show you how the app works.