Sydney Kramer/INSIDER
We went to our local New York City grocery store, Best Market, and sought out the boxed cake section.
We purchased four brands: Pillsbury, Betty Crocker, Duncan Hines, and the generic grocery store brand "Best Yet."
Sydney Kramer/INSIDER
Each brand had a "Devil's Food" chocolate cake mix, except Duncan Hines. Theirs was "Swiss Chocolate." The image on the box looked similar enough to the other three that we decided to buy it anyways, figuring chocolate cake is chocolate cake, right?
We soon learned how wrong we were, but more on that later.
(Side note: We have to applaud each brand for coming up with a unique take on "moist" for their boxed advertising. Pillsbury boasts a "moist supreme" cake, while Betty's is "super moist," Duncan's claims to be "deliciously moist," and Best Yet is simply "moist and tasty.")
Step One: Mixing our ingredients.
Sydney Kramer/INSIDER
Below are the exact measurements we added according to each brand's instructions:
Pillsbury and Duncan Hines:
- ½ cup of vegetable oil
- 1 cup of water
Betty Crocker:
- ½ cup of vegetable oil
- 1 ¼ cups of water
Best Yet:
- 1/3 cup of vegetable oil
- 1 cup of water
Sydney Kramer/INSIDER
Sydney Kramer/INSIDER
We also noticed the Duncan Hines' batter was significantly lighter in color than its fellows. Clearly the "Swiss Chocolate" mix was not as similar to "Devil's Food" as we'd assumed. The cake (on the box) was a lie.
Another important difference came from the Betty Crocker mix. Because of the extra ¼ cup of water required, the batter was a lot runnier than the other three, though it seemed to thicken after mixing a bit.
Step Two: Baking
Sydney Kramer/INSIDER
Sydney Kramer/INSIDER
The Duncan Hines mix was a paler brown color, which looked even less appealing right next to the rich chocolaty brown of the Pillsbury mix.
Into the oven they went - 350° for 26 minutes (the lowest time each brand's instructions gave).
In the end, each cake except Betty Crocker was done after the allotted 26 minutes. Due to the added water and moisture in the mix, Betty Crocker's cake required an additional 4 minutes of bake time.
Step Three: Tasting
Sydney Kramer/INSIDER
Best Yet
This cake was a bit flatter around the edges, with a good rise in the center and decent chocolate sheen. The tast was rich, but not too sweet, and very chocolaty. A forkful held together nicely without crumbling.
Duncan Hines
The "Swiss chocolate" looked pale and un-appetizing next to all the others. The taste was definitely more of a milk chocolate than a dark, "devil's food." It was also on the dry side.
Betty Crocker
This cake also looked promising, with a rich brown color and shiny finish. It was noticeably lumpier, though, and had an uneven rise. The taste was decent, and it held together with a tighter crumb structure.
Pillsbury
The last cake looked the tastiest to us, with a perfect shiny top and not too many craters. This one also had a great flavor, slightly better than Betty Crocker's, but it fell apart much more easily.
THE VERDICT
Sydney Kramer/INSIDER
Though Pillsbury made a good showing, Best Yet's chocolate cake had the overall better chocolate flavor. The consistency was also perfect - truly moist and smooth. With a bit a frosting on top, it would be the perfect cake.
Betty Crocker's was fine, but not quite on the same level as Pillsbury and Best Yet.
And then there's Duncan Hines. Unless your friend or loved one has a (wrong) aversion to rich, dark chocolate cake, don't make them this cake. The milk chocolate flavor was overly sweet while also somehow being bland.
We realize not everyone has a Best Market in their neighborhood, but this is a lesson learned in trusting off brand products. Next time you're in the boxed cake section of a grocery store, you can trust the (probably cheaper) store brand of boxed "Devil's Food" cake over a ritzier name.
And if you must rely on known brands, go with Pillsbury.