We shopped at Urban Outfitters and Anthropologie to see which store was superior and why their parent company is struggling. What we saw made everything clear.

Shoshy Ciment/Business Insider

• Anthropologie and Urban Outfitters are both branches of a larger parent brand, URBN - in the last three months, its shares have dropped nearly 15.9%.
• Both stores are famous for similar bohemian styles, yet each brand has its trademark audience. We visited both to see why the brand is struggling and to determine which store is better to shop at.
• Though more expensive, Anthropologie won us over with its elegant store design and large inventory outside of clothing.
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They both offer bohemian-style clothing loaded with color and whimsical prints - but which store does it better?

Anthropologie and Urban Outfitters were born from the same parent company, so naturally, they're similar in a lot of ways. Still, each store has managed to carve out totally separate identities with their own unique customer base.

Anthropologie is known to cater to an older audience with its higher prices and extravagant inventory. Urban Outfitters, on the other hand, is the brand of choice for more spending-conscious shoppers who still want clothing with interesting patterns and textures.

We shopped at both stores to see which offers the better shopping experience. Anthropologie won us over with its grandiose store and diverse inventory outside of just clothes.