Shoshy Ciment/Business Insider
Vegan and gluten-free veggie straws at Trader Joe's
- Whole Foods and Trader Joe's are two nationwide grocers that specialize in the health-conscious consumer.
- Whole Foods, which was acquired by Amazon for $13.7 billion in 2017, is known for its healthier food products. The nautical-themed Trader Joe's also boasts healthy options and is focused on eco-friendly packaging alternatives.
- We went shopping in both stores to see which offered a better shopping experience overall.
- From prices to store branding, Trader Joe's took the cake.
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The grocery market has a lot of options. And when it comes to organic and healthier brands, the competition can be fierce.
Whole Foods and Trader Joe's both occupy a similar segment in the grocery market. Both have a wide range of healthy options - including vegan and organic products - and both have eco-friendly policies that find favor in the eyes of the environmentally conscious.
When Amazon acquired Whole Foods in 2017 for $13.7 billion, the e-commerce giant went on to expand online delivery and deals for Amazon Prime members. With 500 stores in North America and the United Kingdom, Whole Foods has found a niche in health-conscious shoppers as well as Prime members looking for deals.
Trader Joe's doesn't have the Amazon advantage. But with 488 stores across the US, the nautical-themed grocery store is a worthy competitor for Whole Foods.
Whole Foods and Trader Joe's have a lot in common. But in this health-focused grocery store showdown, there can be only one winner.
We visited both grocery stores to determine which was better.
