Business Insider/Jessica Tyler American Eagle and Aerie are all about self-love and empowerment.
- American Eagle is hugely popular with teens right now.
- American Eagle Outfitters reported on Tuesday that comparable sales were up 5% for its namesake brand and 32% for Aerie.
- When we visited the store, we saw why teens love it so much.
American Eagle Outfitters is having a moment.
On Tuesday, American Eagle reported that comparable sales were up 5% for its namesake brand in the most recent quarter.
American Eagle can thank its sister store Aerie for its recent success. In the third quarter, comparable sales were up a whopping 32% at Aerie, the lingerie brand that has been winning over customers with campaigns focused on body positivity and female empowerment.
American Eagle itself is also doing well. When we visited an American Eagle store, we found that it was bright and upbeat. Both American Eagle and the attached Aerie boutique seemed to be focused on comfort above anything else, with almost everything in-store being advertised as "cozy" and "plush."
In October, a Piper Jaffray survey of 8,600 teens across the United States found that American Eagle is teens' second favorite brand, behind only Nike.
Here's what it was like to shop there:
