+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

We finally know how many times people listened to Kanye's new album on Tidal

Mar 30, 2016, 01:14 IST

Getty

Tidal, which is the only place you could legally listen to Kanye's new album, has finally given us some hard numbers on its performance.

Advertisement

"The Life of Pablo" had more than 250 million streams in its first 10 days, Tidal told Billboard. Billboard's charts now count 1,500 stream as one album "sale," which means that Kanye streamed the equivalent of 160,000 units.

The album had also had 500,000 illegal downloads on its first day alone, according to TorrentFreak.

Kanye's last album, "Yeezus," debuted at number one and sold 327,000 copies in the US in its first week.

Tidal also announced that it had reached 3 million paid subscribers, compared to Apple Music at 11 million and Spotify at 30 million. 45% of those subscribers (about 1.35 million) were on Tidal's $19.99 per mont "hi-fidelity" tier, which gives lossless audio. The remainder subscribed to Tidal's industry standard $9.99 per month plan.

Advertisement

Tidal did not share how many of those subscribers signed up in the last few months (the service has been operating for a year), when it secured two high-profile exclusive releases from Kanye and Rihanna. Both of these album drops sent Tidal rocketing up the app download charts, all the way up to the top spot after Kanye.

Earlier this month, Kanye claimed to be done releasing CDs. "Only streaming," he tweeted. He didn't specify where digital downloads fell, but so far, "The Life of Pablo" is not available on iTunes.

NOW WATCH: How to access the addictive hidden Facebook game that's driving the internet insane

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article