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We did a blind taste test of cheap wines from Costco, Target, and Trader Joe's, and the winner cost less than $5

Rachel Askinasi   

We did a blind taste test of cheap wines from Costco, Target, and Trader Joe's, and the winner cost less than $5
Retail1 min read

Wine Tasting 1

Hollis Johnson/Business Insider

We set out to find which of these budget-friendly retailers makes the best wine.

  • Costco, Target, and Trader Joe's - each known for serving up great products at a low price point - offer their own take on low-cost wine.
  • In a blind taste test, we had 20 Insider Inc. employees taste wines by the three retailers.
  • We kept things as consistent as we could across all three brands - the test included a cabernet sauvignon, pinot grigio, and rosé from all stores that had them on offer.
  • At the time of this tasting, Costco's Kirkland brand wasn't selling a rosé, and Trader Joe's Charles Shaw had produced only an organic rosé.
  • Each wine costs less than $10, and the cheapest wine cost $2.99.
  • Our tasters only knew the color of the wine they were tasting - not the varietal, price, or even the companies any of them came from.
  • After ranking, it was clear that Trader Joe's Charles Shaw pinot grigio was the crowd favorite.

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