Hollis Johnson
Target and Trader Joe's both sell extremely cheap bottles of wine. But who does it best?
Ruthless millennials have placed the beer industry square in their crosshairs, and retailers are taking notice.
Target has released a line of cheaply priced wines - every bottle is $5 - which could be a smart move to attract thrifty millennial oenophiles. Trader Joe's has long been the go-to for cheap, decent wines for those in the know, but Target's new line could draw some attention.
We grabbed some bottles of Target's new California Roots line and pitted them against similarly priced options from Trader Joe's. We were curious to see if Target could unseat the famed "Two Buck Chuck" from its perch atop the cheap wine throne.