+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

We checked out a Victoria's Secret store in New York City to see why the brand is struggling - and what we found surprised us

Nov 29, 2017, 00:19 IST

Rebecca Harrington/Business Insider

Advertisement

The Victoria's Secret of today is a far cry from the fun, sexy, high-quality brand it was five years ago.

And customers are ditching in droves. Weak sales at L Brands, the parent company, have dragged the stock down 23% in 2017. The shares dropped as much as 45% year-to-date through August 30, hitting their lowest level since 2011, before rebounding slightly heading into the holiday shopping season.

In honor of the Victoria's Secret Fashion Show airing on Tuesday night, we went back to the store we visited in New York City to see how the brand is doing now. And what we found surprised us.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article