Business Insider
- Business Insider attended the 2019 NBA All-Star Weekend in Charlotte, North Carolina.
- The event has turned into the NBA's Super Bowl week, with massive amounts of fans, media, brands, players, and celebrities flooding the city to take part in the festivities.
- We documented what All-Star Weekend is like, from chaotic media sessions to brand-sponsored events to the games themselves.
- Ultimately, we were impressed by the sheer size and popularity of the event, even if it is, at times, a bit chaotic.
- Follow all of Business Insider's 2019 NBA All-Star coverage here >
The NBA's All-Star Weekend has become basketball's Super Bowl Week.
As the league grows in popularity, the weekend has turned into an event unto itself, with fans, media, players, teams, brands, and celebrities flocking for a weekend of festivities.
Business Insider was credentialed to head to the 2019 All-Star Weekend in Charlotte, North Carolina. It's next-to-impossible to take in everything the weekend has to offer (while still getting work done), but we tried to document the four-day experience, from the massive media availabilities to the impact on the city, the various events, and the games themselves.
We were left impressed by the size of the weekend, its impact on Charlotte, and the overall popularity.
Here's what it's like to attend the NBA's All-Star Weekend: