Watch New York City Become A Musical Playground In Pepsi's Cool Super Bowl Halftime Intro

All of New York City pulses with music in Pepsi's Super Bowl Halftime Show intro.

Giant hands play the Guggenheim like a drum, traffic in Columbus Circle is spun like a turntable, the Empire State Building brightly pulses to the beat.

It ends with a hand turning MetLife Stadium like a volume knob, and Manhattan becomes a colorful graph of sound level bars. It's all very cool:

Here's an ad from the agency Mekanism that Pepsi has been running on television in recent weeks to promote the Halftime Show with Bruno Mars: