Apple is announcing new products and features today at an event that began at 1:00 p.m. ET.
At the start of the meeting, Apple was trading at $127.27. But it has only gone up from there.
For full coverage of the event, head to BI: Tech.
For a quick look at the intraday stock price action, here's an annotated chart of the how Apple traded as products and features were unveiled. Shares got as high as $129.26 as Cook began talking about Apple's watch.
Yahoo Finance